Brand Identity 

A.K.A  Logos, Icons, Brandmarks, Logotypes, Lockups, Brands, etc

e-see® has been the trusted guardian of brand identity assets, for a host of household brand names, since we were established in 1997 for the sole purpose of making the delivery of original brand identity artwork and brand standards as easy, fast and as safe as possible.

Brand Asset Management

When you need official and original logo artwork, brand standards, elements, artwork, images or pack-shots for the brands you're working with, e-see® and BrandFM™ can make your life so much easier.

We do

  • Provide an online brand library for the storage and delivery of brand identity.
  • Receive, validate and repurpose source artwork/images for reuse by your brand users.
  • Store and automatically deliver your brand standards.
  • Provide brand owners with independent control over brand assets.
  • Connect you with brand owners, brand managers and their creative partners.

BYO Graphic Designer

Our role is to work with brand owners and their creative suppliers to provide an independent from creative repository of core brand identity assets, that the brand owner directly controls.

We don't

  • Don't design logos or brand identity.
  • Don't compete with graphic designers or agencies.
  • Don't supply branded or logo'd products or premium goods.
  • Don't decide who has access to your brand files.

Gun toting Ronald McDonald demonstrates the power of the logo

Never underestimate the power of a great brand identity.

Take a look at the Academy Award winning short film Logorama, which parodies a number of brands but demonstrates how recognizable logos and even a brands secondary elements can be. Look out for the MSN Messenger man, Michelin Man cops, Windows skyscraper and many more blatant logo abuses.

If you have responsibility for any of the brands featured - you'll cringe. However it demonstrates the amazing power of a strong brand identity. How many can you recognize?.



WARNING: Some language and content may offend.

Don't have a designer? Need a new logo? 

Try services like Logosauce or 99designs , or browse the brands listed under  brands, to connect with designers who can create your next logo or complete brand identity.

Logosauce

For updates and brand talk read our blog. If you Tweet, you can follow and join the conversation at @TalkBrands or if you prefer Email,  you can subscribe to our emails that summarize the best conversations, including e-see news, on the right.