Brand Standards
A.K.A brand guidelines, brand guides, brand manuals, brand specs, corporate identity, brand book, visual identity guidelines, advertising guidelines, etc
Are a vital tool for the management and protection of your brand identity.
e-see® has a number of solutions for brand owners designed to deliver up-to-date brand standards each and every time you distribute, or use your brand identity and is taking the lead in delivering the next generation of brand standards communication.
BrandFM™ auto-delivery
BrandFM™ (our online brand asset management system) provides brand owners with automatic delivery of brand standards documents (usually PDF's) with each download or eCourier™ of a brand identity file.
Auto delivery ensures that each and every time you deliver brand identity artwork, you also deliver your brand standards.
Contact us for more information in setting this up.
e-see® Pocket Brand Guides™
Is that your brand in your pocket - or are you just happy to e-see me?
e-see® is revolutionizing brand standards and making them completely portable.
We've designed an HTML framework and delivery system that puts your brand in your pocket!
We're converting those old fashioned print and PDF brand standards right now.
Conversions are available for iPhone, iPod, iPad and your web browser (with other platforms such as Android, Blackberry, etc on the way).
What's more, the same content will be accessible on any modern web browser, ensuring you deliver a consistent set of specs everywhere you want your brand.
Get started
Contact us for more info or better yet send us your current brand standards for a quote on converting it.
- Email PDF's to team@e-see.com
- In printed form only send to:
E-see International Ltd
111/23 Edwin Street, Mt Eden
Auckland 1024
New Zealand.
The end of PDF too?
PDF brand standards are old hat. There's now a better way.
By converting brand standards to HTML (essentially a mini-web site) we can deliver information to browsers, smart-phones, ipads and a host of other devices that can display HTML content.
HTML brand standards have a number of advantages:-
- Always available
- Always up-to-date
- Searchable
- Semantic
- Editable
- Alive
- Cost effective
- and Pocketable.
We've started converting brand standards to HTML. Are you ready?
The future starts today!
Print went the way of the Dodo
Still using printed brand standards?
If you were we'd be surprised if these were up-to-date and delivered along with logo artwork every time. Printed manuals are just too expensive and unwieldy.
In our experience most successful brands moved to electronic PDF form some time ago.
A major multinational brand client once spent 2 weeks at their headquarters, looking for the printed brand manual we knew they had. After two weeks they discovered a single copy on a shelf above the Presidents secretary's desk!
This is a true story - ask us who it was sometime.
Printed Brand Standards are:-
- Too expensive
- Hard to distribute
- Often out of date
- Often hard to find
- Not environmentally friendly.
If you're not already, it's time you :
- Stopped printing
- Used electronic PDF's
- Convert to HTML