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Brand Identity Management Specialists

e-see® was established in 1997 to improve the lives of brand owners, graphic designers and anyone else working with brand identity.

The challenge was to make it easier to access original brand artwork and standards, while giving brand owners more control. Today that challenge continues.

Respect the brand™

Our raison d'etre.

Respect the brand is about honouring the origins of the brand (conceptually and visually) and the discipline to not screw with a good thing.

Brands are inherently about standing for something over an extended period of time. They stand for trust and are shorthand for expectation.

Brands help us make purchase decisions in a world where there are ever expanding options.

"If a picture is worth a thousand words,
a brand is worth a thousand pictures".

- David Vaassen

Therefore we believe; Managing, protecting and reproducing brand identity accurately and consistently in it's original unadulterated form is vitally important for the long term success of brands.

This requires focus and discipline.

You'll need to resist the tempting siren call of new creative solutions, brand extensions, brand diversification and a host of new ideas that take you away from the original brand idea and identity.

It's not for the faint-hearted and it requires stamina. We're up for it - are you?

Official source

e-see® is the official brand library provider for these and many other brands that you know and love.

The All Blacks logo The Brand Auckland logo The Charlie's Juices logo
The V energy drink logo The ANZ logo Fly Buys
Tourism NZ National Bank Sunsmart
Armacup The Smokefree logo NZ Police
Family Violence is NOT OK Alac 100% Pure New Zealand

See more brands here

What we do

  • Prepare brand identity for wide reuse.
  • Provide hosted online brand libraries.
  • Provide online tools for brand owners.
  • Build online brand experiences.
  • Deliver your Brand Standards.
  • Raise standards of brand management.
  • Give advice on brand strategy.
  • Make brands stronger.

Independent

We're independent from creative, print and other suppliers. We don't compete with graphic designers or agencies.

Instead we work with you and your creative and production partners to ensure that your brand is correctly reproduced every time.

Trusted since 1997

e-see® was launched in 1997 to provide easy access to original logo artwork and usage guidelines.

We were one of the first online multi-tenant brand asset management systems available anywhere.

Today e-see® is a specialist brand asset management team that provides advice and expertise alongside resources and online services for the digital delivery of brand assets and brand standards.

Customers use e-see® to source, store, manage and distribute a range of brand assets, including logo artwork, product images, advertising and marketing materials. 24 x 7, simply and securely to business partners.

Brand Strategy/Advice

Need help with strategic or tactical brand decisions? Need an independent opinion on the way forward with your brand? Then consider e-see® as an independent advisor.

  • Independent from creative/agency
  • Independent from internal management
  • Applying proven brand discipline

See our Good Brand Checklist for starters.

talk-brands chatter teeth

Love Brands. Talk Brands

We love brands. We respect great brands. We like talking about brands, good and bad and what makes them tick.

Join the conversation at TalkBrands™.

For updates and brand talk read our blog. If you Tweet, you can follow and join the conversation at @TalkBrands or if you prefer Email,  you can subscribe to our emails that summarize the best conversations, including e-see news, on the right.